Honda Pushes the Ad Boundaries As Well As the Engineering Boundaries

There are very few adverts that avoid being annoying,made.
irritating or serve as a cue to flick over the channelHonda have built a reputation for not only designing
these days, yet those that stick in the memory are theinnovative cars, reliable and sought after, but also for
clever ones, the cool ones, the ones that you actuallytheir remarkable adverts. Other classic Honda adverts
forward to seeing during the commercial break andthat stick in the memory include the animated advert
there is one particular company that fail to impressabout Honda's then new diesel engines. The ad had an
with their TV adverts: Honda.incredibly catchy whistled theme tune with the words
Their latest offering is The impossible Dream ad'Hate something, make something better' (if you can't
featuring a bearded man leaving his residence - aremember it, YouTube it!).
caravan - on a sunny morning wearing a racingThen there was the cog advert where different car
jumpsuit complete with racing stripes. He hops onto aparts including nuts, bolts, windscreen wipers, wheels,
Honda Z50J Monkey bike and rides off, then you seewindows and many more were used to perform an
him riding a Super Cub scooter through the windingamazing domino like effect resulting in the ignition of a
roads, and then onto the beach where he is riding aHonda Accord starting up and playing the Sugarhill
TRX450R ATV quad bike through the shallow waters.Gang's hit song, Rapper's Delight.
You next see him driving an old school S500Many people did not believe that the advert was real,
convertible with his wispy strands of hair blowing in themore that it was made using special effects, but to the
wind, he is next seen riding a Goldwing motorcyclecontrary, it was rumoured to take just 20 takes over a
through the streets, then onto a 1960 125cc RC143five day filming period, although the 2 minute sequence
track motorcycle speeding through the open road, thenwas filmed in two and cut together using minimal CGI.
into a Honda S2000 Roadster, then a NSX-R sportsHonda are wading in head first to an aggressive
car, then a Fireblade motorcycle, a Formula Oneadvertising campaign for their new eco friendly cars
RA272 race car, an 2005 BAR F1 car, a Hondawith an 11 page ad campaign in the Guardian
Offshore Powerboat and finally a Honda branded hotnewspaper and buying an entire commercial break on
air balloon.Channel 4 to show their new TV advert - again an
Take a breath! So many vehicles in such little time, butanimated ad called 'Do'er'.
there's no denying the quality of this advert. The scenicHonda continue to push the advertising boundaries as
locations are a joy to behold, especially if viewing thewell as the engineering boundaries, and thanks to them
ad on a large plasma screen. And the breathtakingnot all TV ads are monotonous and have you reaching
drop of the Iguazu Falls - the scene for the finale offor the remote control.
the ad - just top off one of the best commercials ever