| First of all, lets analyze your Page Rank, after all this is | | | | page rank between 5 and 7. The first site is a page |
| one of the most important things that will control how | | | | rank of 5 but moves you to a different page on their |
| much traffic you get. If don't have the Google toolbar | | | | site, which has a Page rank of 3. The next link is |
| yet, download it at: It will show you the page rank of | | | | Segway, which has a PR of 7, 2 points higher then the |
| sites you are at, including yours. Ok, now that you have | | | | first, but yet its still under it. I will explain why a little later |
| the toolbar, load up your website and check your | | | | on. Either way, all the sites on the first page are |
| PageRank (hold your mouse over the green bar in the | | | | between 5 PR and 7 PR. So if you have a 6 PR then |
| middle of the toolbar). If your PR (PageRank) is 0-3 | | | | you are safe to target this keyword. But as 99% of us |
| then you need to raise it before going on any further. | | | | have between a 2 and a 5 PR we need to find a |
| The next section will talk a little more about PR and | | | | different spot, so lets go back to the keyword |
| how to raise it, if you have 3-8 PR you should still read | | | | suggestion tool. Now as we go down the list we see |
| it, even though you may already know most of it. | | | | cheap gas scooter which returns results in Google |
| PageRank is how search engines like Google consider | | | | between PR 3 and PR 5. If you are a PR 4 or PR 5 |
| the importance of your website. The page rank is | | | | site this can one of your targeted keywords. Now as |
| calculated by how many inbound links your website | | | | we get to the bottom of the list gas power scooter |
| has, basically how many other websites say yours is | | | | returns lots of sites with 0-2 PR. If you are in the 2PR |
| important and how important are those websites | | | | range then this is a good place to start. You can do |
| themselves. So lets say a site with a PR of 4 has a | | | | this for 3-5 different keywords that you feel your site |
| link to your site. Google will see this next time it crawls | | | | fits, the next section will explain how to get your site to |
| and set your PR to either a 3 or a 2. If you have 5 or | | | | appear first on these keywords. |
| 6 PR4 sites linking back to you, you will probably get a | | | | So, now that you have your target keywords picked |
| 3 or even a 4 yourself... | | | | out, time to start applying them to your website. One |
| So, how do you get PR? Well, if you haven't caught | | | | of the most valuable places to put these keywords is |
| on yet, its links. Sites linking to your site. How do you | | | | your Title. This can be accessed by editing your |
| get sites to link with you? Link exchanges. Create a | | | | websites code and finding the Area. So lets say you |
| links directory if you don't have one yet on your site. | | | | wanted to target the 860 people a month that search |
| Now search for sites that have related content to | | | | for "gas power scooter". Lets change your website |
| your site. It is important to have links coming in from | | | | title to: "Gas Power Scooters at Wholesale Prices" or |
| related traffic areas. For example, if you have a | | | | if you have 2 keywords put them both in "Gas Power |
| scooter website, you can perhaps trade links with a | | | | and Electric Scooters At Low Prices". Keep your title |
| helmet safety website, or something along those lines. | | | | short though, Google will cut off the end if its too long |
| Try to keep the amount of links going out of your site | | | | and those keywords will not be seen. |
| to under 20. Once you have over 20 you start get | | | | Now lets apply more Keyword triggering things in your |
| penalized. So, find sites that either have link exchange | | | | website. Place each keyword between 5-15 times on |
| forms or contact e-mail addresses and either fill out | | | | your websites page. For example, write a paragraph |
| the form, or send the Webmaster an e-mail, explaining | | | | that says "If your looking for gas power scooters, you |
| why it will be mutually beneficial to exchange links | | | | have come to the right place. We offer a large |
| between your two sites. Spend as much time on this | | | | selection of scooters at low prices, whether its gas or |
| as possible if your site has a low PR right now. If you | | | | electric..." Gas is already used twice, scooters is used |
| start getting close to the 20 mark, its time to start | | | | twice, and electric is used once. Etc... |
| removing some of the low pr sites that are linking to | | | | Once you are done with the content of the pages, lets |
| you, and replacing them with higher ones. | | | | do some back end stuff. First of all, your HTML code |
| Now that we've got the basics of PR out of the way, | | | | should have ALT tags in your images. It helps to put |
| lets go into picking where your site will end up on | | | | keywords in your ALT TAGS too. If you are not sure |
| searches. This is where your PR comes in to be most | | | | what this is, do a search for image alt tags. Next, if |
| important, as search engines decide where to put you | | | | you get a chance make some of the keywords bold |
| compared to other sites in their directories. The most | | | | with the tag in HTML. It adds a little value to do that as |
| important sites come up first, and the least important | | | | well. And lastly use keywords in link text (example: |
| ones last. Your goal, of course is to either come up on | | | | Gas Power Scooter That would use Gas Power |
| the first page, or first in general. So how do we do it? | | | | Scooter as link text and also add value to the |
| This is where most people go wrong, lets for example | | | | keyword. |
| go back to the scooter website. They launch their | | | | Ok so now we've got the basics of PR and Keyword |
| scooter website, and then put the keywords they | | | | Optimization down. There is just one more thing... |
| want to appear as to Scooter. Now with a PR of | | | | Sitemap! Use a sitemap on your site. A sitemap is a |
| even 4 or 5, you will be lost in the 20th page | | | | page that links to every other page on the site. This is |
| somewhere with the keyword Scooter so that is | | | | useful incase someone links to a different section of |
| useless. Instead lets figure out what people search for | | | | your site, the PR can still trickle down to your main site. |
| related to your site first. Lets go to a site that says | | | | For example, You have: and 10 people link to |
| what people searched for by month in Yahoo. This | | | | page2.htm on your site because it has valuable info, |
| should give us a good idea of what keywords work | | | | this will not raise the PR of itself, so if you have a |
| and which don't. Got to this site: Here you can type in | | | | sitemap, it will raise the PR of each page on your site, |
| scooters. The first result shows that 194,902 people | | | | not just Page2.htm |
| searched for Scooter in Nov 2004. So lets search for | | | | This article covers the basics of PageRank and |
| Scooter in Google. Now the results we get are all | | | | Keyword Selection and Optimization. |